Privacy Statement
Home About Us Privacy Statement
Shinsegae Powerquip Industrial Co., Ltd. (“Powerquip”) (“Powerquip” or “we”) is headquartered in Siheung-City, Gyeonggi-Do (Korea) and knows that the privacy of personal information is an important concern to our customers and business associates (“you”, “users”, or “your”).


This privacy policy addresses personally identifiable information that is collected:
  • a) through all communications you may have with Powerquip;
  • b) at our websites (collectively, the “Site”); and,
  • c) through offline product and support services

  • (all such personally identifiable information are referred to herein collectively as “personal information”). This policy does not cover information other than personal information as it is described above.

    Please note that this policy is intended to supply you with information concerning Powerquip’s collection of personal information and, set forth the commitments Powerquip is making concerning personal information that Powerquip collects from you under this policy.

    By using the Site or providing your personal information to Powerquip, you agree to the terms and conditions of this privacy policy. If you do not agree to the terms and conditions of this privacy policy, please do not use the Site or provide your personal information to Powerquip.
    Collection of Personal Information

    Powerquip collects information from our users in a variety of ways, including through telephone, mail, e-mail and any other forms of communication. The information may be collected from registration and warranty forms, parties dealing with customer service issues, several different points on Powerquip’s websites, and, at times, from third parties, both at the request of Powerquip and through referrals to Powerquip.

    At times, Powerquip may collect your personal information, such as your name, e-mail address, home or work address or telephone number, account information and any other personal information. If you choose to make a purchase from us, you will need to provide additional information, such as your credit card number and billing address that is used to create your billing account.

    Several areas of the Site, for example, where you may request services offered by Powerquip or where Powerquip asks you to provide feedback, require you to provide certain personal information. Collecting necessary, as well as certain optional, information will aid Powerquip in fulfilling these requests. Likewise, your on-line experience is enhanced by information collected by Powerquip because the gathering of certain information regarding Site activity and visits is analyzed through log files. Information collected includes anonymous data like IP addresses, browser types, referring pages, pages visited and time spent on the Site. This information is used in aggregate to analyze and improve the sites. IP addresses, etc. are not linked to personally identifiable information. Please note that while IP addresses can be tied to personally identifiable information, this is not a practice Powerquip utilizes at this time. Powerquip uses Web Trends software to analyze Site activity but not to capture personal information. (More information on Click Authority can be obtained from its website: ).

    In addition, when you use the Site, information collected through cookies, log files, clear gifs and other similar means may be stored to create a profile of our users. A profile is stored information that Powerquip keeps relating to you that details our users' viewing preferences. Consequently, collected information is tied to your personally identifiable information to provide offers and improve the content of the Site for you. This profile may be used to tailor your visit to the Site and to direct pertinent marketing promotions to you.. See "Sharing" below. For more information on cookies, please see “Use of Cookies” below.

    If you receive newsletters or promotional e-mails from Powerquip, we may collect additional information about you through the use of customized links or similar technologies to determine whether the e-mail was opened and which links were utilized by you in order to provide you more focused e-mail communications or other information.
    Use of Your Personal Information

    Powerquip uses your personal information to deliver services, fulfill your requests, provide customer service, operate and improve its sites and operations, and other generally accepted business related purposes. Powerquip uses personal information collected to better understand your preferences, respond to your needs and enhance your overall experience with Powerquip and its business associates. Powerquip may communicate with you on a regular basis to provide requested services and in regards to issues relating to your business transactions with Powerquip. The personal information Powerquip may request from you will be used to fulfill your requests for information and assistance regarding Powerquip products and services, and other generally accepted business related purposes. Powerquip usually replies to inquiries and requests via email, Korean mail or phone. If you prefer a certain method of communication for Powerquip’s reply, please indicate your preference when making the request.

    If you indicate an interest in receiving e-mail communications, Powerquip may periodically send you information about other Powerquip products and services that Powerquip feels may be of interest to you. Established users will occasionally receive information on products, services, special deals and/or newsletters. Out of respect for the privacy of our users, Powerquip presents you with the option to advise Powerquip of certain types of communications you do not want to receive. See “Your Control Options” below.

    Occasionally we may invite you to participate in surveys or contests. Participation in these surveys or contests is completely voluntary and the user therefore has a choice whether or not to disclose personal information. The requested personal information typically includes contact information (such as name and shipping address), and demographic information (such as zip code), but the specific personal information collected in any survey may vary. Personal information will be used by the contest or survey sponsors to notify the winners and award prizes and as otherwise provided in the applicable contest rules. Personal information may also be used for purposes of monitoring or improving the use and satisfaction of Powerquip products, services and websites and for other generally accepted business related purposes. Though Powerquip may use a service provider to conduct these surveys or contests, Powerquip will impose reasonable restrictions upon such service providers to require them not use users' personally identifiable information for any purpose other than providing services to Powerquip. You should carefully review the rules of each survey or contest in which you participate, as they may contain additional important information about Powerquip's or a sponsor's use of your personal information. To the extent that the terms and conditions of such rules concerning the treatment of your personal information conflict with this privacy policy, the terms and conditions of such rules shall control.

    On rare occasions it is necessary to send out a strictly service related announcement. For instance, if Powerquip’s service is temporarily suspended for maintenance, a mailing or e-mail announcement may be sent to you. Generally, if you have provided your e-mail address to Powerquip, you may not opt-out of these types of communications. Note that these communications are not promotional in nature and you may always opt-out of promotional communications. See “Your Control Options” below.


    Except as described in this privacy policy, Powerquip does not disclose your personal information to third parties outside of Powerquip without your consent. In addition, Powerquip does not share your personal information with third parties for third party marketing purposes.

    In specific instances where your request requires action by a Powerquip staff member, or Powerquip service providers, or affiliates Powerquip may forward or provide access to your personal information. For example, if you inquire about a product or request a quotation, Powerquip may forward relevant personal information such as contact information, intent to purchase (time, quantity, models, etc.) as well as any special requests, to a dealer. Your information, once transferred, is not subject to the policies of Powerquip.

    To fulfill certain requests or in furtherance of generally accepted business related purposes, certain personal information will be disclosed to third party service providers. In many cases, general services require certain personal information be used to provide services to you, such as your name and mailing address, in order to deliver a product that you purchased or other applicable personal information when processing payment from you for the products you purchase. If your specific request requires assistance from one of our service providers, Powerquip may pass your personal information to them for follow-up. Powerquip will not sell or rent your personal information to other companies for the purpose of the third parties' marketing purposes without your consent. Powerquip may also receive personal information from a third party; however, Powerquip is not committing to handle such information as if we received it directly from you.

    Powerquip shares aggregated demographic information with its business associates and advertisers. For example Powerquip may, on a periodic basis, present information such as the number of users, areas of interest, relationship to Powerquip, etc. This is not linked to any personal information.
    Confidentiality and Security

    When you provide Powerquip with personal information, your information is protected whether Powerquip receives it online or offline. We have security measures and tools in place to help protect against the loss, misuse, and alteration of the information under our control. When Powerquip receives personal information (such as name address, phone number, e-mail address, etc.), on-line, the information is transferred to us by your browser in an encrypted format using industry standard, Secure Socket Layer (SSL) encryption. While on a secure page, such as the order form, the lock icon on the bottom of Web browsers such as Netscape Navigator and Microsoft Internet Explorer becomes locked, as opposed to un-locked, or open, when you are just 'surfing'.

    Unfortunately, no data transmission over the Internet can be guaranteed to be 100% secure. As a result, although we strive to protect your personal information, we cannot ensure or warrant the security of any information you transmit to us through or in connection with the Site. No method of transmitting or storing data is completely secure. If you have reason to believe that your interaction with us is no longer secure (for example, if you feel that the security of any account you might have with us has been compromised), you must immediately notify us of the problem by contacting us in accordance with the "Contact Information", section below (note that physical mail notification will delay the time it takes for us to respond to the problem).

    Powerquip reserves the right to disclose information about you and your interaction with us when we believe such disclosure is reasonable and/or appropriate. Though Powerquip works to preserve user privacy, Powerquip may need to disclose personal information when required by law, to cooperate with governmental or internal investigations, during judicial proceedings, in response to a court order or legal process served on Powerquip or its affiliates or to enforce Powerquip’s rights.
    Collection and Use of Children’s Personal Information

    The Site and other Powerquip on-line materials, although intended for general audiences, are not directed to individuals under the age of 13 and Powerquip does not knowingly collect personal information from such individuals. We request that individuals under the age of 13 not provide personal information on the Site. If a user identifies himself/herself as under the age of 13, Powerquip’s on-line services will block such users from providing personal information. We encourage parents to monitor and participate in their children’s activities on the Internet.

    Your Control Options*

    Choice of Opt-in / Opt-out. During the times you provide information to Powerquip on-line on this Site, you are given the opportunity to opt-in to have your information used for other purposes at the point where Powerquip asks for the information. For example, this Site has an opt-in feature, so that if you want to access certain areas of the Site and receive selected information, but not receive other materials, you can prevent receipt of certain materials by not choosing an Opt-in for those materials. In addition, if you later no longer wish to receive Powerquip’s e-mail communications, you may opt-out of receiving these by following the instructions included with each e-mail. In certain other materials, such as product registration cards, for example, Powerquip allows you to select certain preferences for receiving information from Powerquip. Powerquip also offers an opt-out mechanism for all communications while registering a product online, or you may contact us at +82-31-488-8026 to opt-out.

    *These features apply only to the Site administered by Powerquip International Corporation.

    Use of Cookies

    Your on-line experience with the Site provides additional information to Powerquip of which you may not be aware. A cookie is a piece of data stored on the user's computer tied to information about the user. Powerquip uses both session ID cookies and persistent cookies. For the session ID cookie, once users close the browser, the cookie simply terminates. A persistent cookie is a small text file stored on the user's hard drive for an extended period of time. Persistent cookies can be removed by following Internet browser help file directions.

    Cookies may be used to customize delivery of content or enable special convenience features on this Site. For example, by registering for this Site, a cookie may be set so that you would not have to log in a password more than once or re-enter your contact information into forms, thereby saving time while you are on this Site. If you reject the cookie, you may still use this Site but may have to log in again to access some areas of this Site. For example, you will not be able to take advantage of materials available in the download areas without registering and accepting the resultant cookie. Persistent cookies enable Powerquip to track and target your interests to enhance your experience on this Site.

    Please understand that some sites provide geographic choices when you enter the Site. Upon selecting a geographic area, however, you may be redirected to a different site, with a different privacy policy. For example, when you visit the site located at, you are not visiting a site covered by this policy. This policy applies only after you select a geography associated with “KOREA” or otherwise visit a Site associated with Powerquip International Corporation.

    The Site may contain links to other sites. Please be aware that Powerquip is not responsible for the content or privacy practices of such other sites. Powerquip usually distinguishes these third party web sites by methods such as either opening them in a separate browser window or within a frame indicating the area within is not part of the Site. In these instances the privacy policy of the Site will not apply. Powerquip encourages you to be aware when you leave the Site and to read the privacy policies of each and every website that you visit. PLEASE NOTE THAT THIS PRIVACY POLICY DOES NOT ADDRESS THE PRIVACY OR INFORMATION PRACTICES OF ANY THIRD PARTIES.

    We reserve the right to transfer any and all information that we collect from users to a third party in the event of any merger, sale, joint venture, assignment, transfer or other disposition of all or any portion of Powerquip's assets or stock (including without limitation in connection with any bankruptcy or similar proceedings).

    Correcting and Updating Personal Information

    If your personal information changes, or if you no longer desire Powerquip’s service, please contact Powerquip by telephone at +82-31-488-8026 or by e-mail to to correct or update your personal information.

    Notification of Changes

    If Powerquip decides to amend or update this privacy policy, Powerquip will post those changes to this privacy policy, accessible from the Site, and other places Powerquip deems appropriate so you are always aware of what information Powerquip collects, how Powerquip uses it, and under what circumstances, if any, Powerquip discloses it. Powerquip will use information in accordance with the privacy policy under which the information was collected. Powerquip may elect to e-mail those of you, who have opted to receive e-mail communications from Powerquip, notifying you of the changes in Powerquip’s privacy practices. However, if you have elected not to receive any communication communications from Powerquip then you will not be contacted about privacy changes. Any changes to our privacy policy will become effective upon posting of the revised privacy policy on the Internet, accessible through the Site. You can determine when this privacy policy was last revised by referring to the “Last Updated” legend at the top of this page. Continued communication with Powerquip, following such changes constitutes your acceptance of the revised privacy policy then in effect. We encourage you to bookmark this page and to periodically review it to ensure familiarity with the most current version of our privacy policy.
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